You ever felt that cold rush of fear as you slide across the tarmac in ordinary jeans? One second, you’re up. The next, you’re not.

We get it. You want to ride protected, but gear can be uncomfortable, bulky, or just too expensive. We ride too — and we know what works.

The Bull-it Ajax Built To Ride Covec Jeans offer unmatched protection without the bulk. They look like your favourite pair of jeans but are engineered with Covec’s high-performance abrasion resistance technology, CE Level 2 knee and hip armour, and a lightweight, breathable design. They’re tough, stylish, and built for serious riders.

If you want to win these game-changing riding jeans, you need to grab your tickets. That’s the only way to get in the draw.

Picture yourself slipping into a pair of jeans that feel like everyday wear but protect like full-blown armour. You’ll ride safer, feel sharper, and worry less.

But if you don’t enter? You definitely won’t win. That’s a guarantee.

Awesome product features

• Built with Covec’s “Lite” denim for superior abrasion resistance

• CE Level 2 knee and hip armour included as standard

• Water-repellent finish keeps you drier in sudden downpours

• Reinforced impact zones for added protection

• Breathable mesh liner for added comfort on warm rides

• High-waisted rear with adjustable hook-and-loop tabs for better fit

• Slim, modern fit with a stretch finish for easy movement

• Lightweight design – wear them all day, on and off the bike

• Triple-stitched seams for durability where it matters

• Looks just like your everyday jeans – no bulky gear look

• Tested to the highest CE standards for motorcycle safety

• Designed for both city riding and long-distance adventures