Code of Conduct

All Apex 66 competitions are strictly 18+ only.

We operate age verification checks and do not target under-18s in any marketing activity.

We operate a clear and transparent complaints process https://www.apex66.co.uk/web-t-and-c/#complaints-policy, with dedicated support available via email and contact forms.

Where required, we escalate matters to ensure fair and timely resolution.

We enforce a strict £250 monthly credit card limit per player, in line with the Code.

Credit cards are not accepted at all for Instant Win competitions.

We provide tools for responsible play, including:

• The ability for players to set their own spending limits here
• Internal monitoring of spending behaviour
• The option to set limits as low as £0

Players can:

• Temporarily suspend their account (minimum 6 months) here
• Permanently close their account at any time here

During suspension, players:

• Cannot enter competitions
• Will not receive any marketing communications

We actively monitor player activity to identify potential signs of harm, including:

• High frequency spending
• Reaching limits repeatedly
• Unusual purchasing patterns

If we identify potential harm, we take a proportionate and responsible approach, which may include:

• Contacting the player
• Recommending limits or breaks
• Restricting or suspending accounts where necessary

• Citizens Advice
• National Debtline
• Samaritans
• Mind

We ensure all competitions run for an appropriate duration, avoiding excessively short timeframes that could encourage impulsive behaviour.

Instant Win competitions:

• Never form the majority of our live competitions
• Always maintain equal fairness between paid and free entry routes

All marketing is:

• Fully compliant with CAP/BCAP guidelines
• Designed to be socially responsible

We never:

• Suggest competitions are a solution to financial problems
• Position entries as a form of income or financial security

Every competition includes:

• Full rules and mechanics
• Clear explanation of how winners are selected
• Confirmation that outcomes are determined by chance

These can be found here

We ensure all draws are:

• Conducted using random number generation systems
• Fair across both paid and free entries
• Designed to produce verifiably random outcomes

For Live Draws:

• We use publicly visible random number generators
• Results are streamed live for full transparency

We provide:

• Maximum ticket numbers where applicable
• Clear visibility of how many tickets are sold

This allows players to make informed decisions before entering.

Every competition includes a clearly displayed free entry option, which:

• Is available before purchase
• Is no less accessible than paid entry
• Is processed and entered fairly into the draw

We ensure all valid postal entries are included.

We operate a Guaranteed Draw model, meaning:

• Every competition is drawn regardless of ticket sales
• Prizes are never reduced or substituted unfairly
• Winners always receive the advertised prize or cash alternative

Where charitable contributions are made:

• We clearly outline how contributions work
• We aim to publish totals and impact wherever possible

We regularly review our processes to ensure continued compliance with the Code and identify areas for improvement.

We ensure all partners (e.g. marketing affiliates, developers) operate in line with the same standards.

Non-compliance may result in termination of relationships.

We actively engage with the wider prize draw sector to share best practices and improve standards across the industry.

This page forms part of our commitment to transparency, clearly outlining how we meet the Code across:

• Player protection
• Transparency
• Accountability

We remain committed to evolving our processes and working with regulatory bodies to ensure our platform remains safe, fair and compliant.