Apex 66 Takes on ABR Festival 2025 (And Accidentally Hosts an After Party)
We went to ABR Festival 2025 planning to showcase prizes, meet the community and talk bikes.
We left at 2AM after hosting what can only be described as an unofficial Apex 66 after party.
Standard.
For those who don’t know, the Adventure Bike Rider Festival (ABR Festival) is one of the biggest adventure motorcycle festivals in the UK. Thousands of riders. Big brands. Live talks. Test rides. Music. Mud. Questionable dance moves. Our kind of place.
Our First ABR Festival Experience
This was our first time exhibiting at ABR Festival, and we honestly didn’t know what to expect.
What we got was:
• A constant flow of riders at the stand
• Hundreds of conversations about upcoming competitions
• Plenty of “I’ve seen you on Facebook!” moments
• And a community that absolutely loves bikes as much as we do
Seeing so many of you in person — not just profile pictures and usernames — was a proper highlight for the team.
The Apex 66 After Party (That Wasn’t Planned…)
At some point in the evening, our stand turned into a gathering point.
Then into a crowd.
Then into music, laughs and what can only be described as a full-blown ABR Festival after party.
We’re not saying we closed the field down… but we did look at the clock and realise it was 2AM.
If you were there, you know.
If you weren’t, you definitely heard about it.
Why ABR Festival Matters to Us
Events like ABR Festival are exactly why we do what we do. Apex 66 isn’t a faceless online competition company — we’re riders, we’re enthusiasts, and we love being part of the UK motorcycle community.
From prize bike chats to festival banter, it reminded us why this space is so special.
More to Come in 2026 👀
Next year?
Bigger stand.
More prizes.
And maybe we’ll “accidentally” host another after party.
Thanks to everyone who came over, entered competitions, grabbed merch, had a drink with us, or stayed up far too late.
ABR Festival 2026 — we’re coming back.